There are many attractions that a magical town has: visitors enjoy its rich history, its colonial architecture and the varied and traditional cuisine, among others, but how viable is it to invest in a property in these towns?
Investing in real estate will never be a bad decision. However, the place must adhere to your needs, so everything will depend on the use you want to give it. Maybe you want to invest in a property outside the city to use it as a weekend home, for business and rent it on platforms like Airbnb or, perhaps, if you are tired of living in the metropolis and want tranquility and contact with nature, this is a good option.
Leonardo González, a real estate analyst for the real estate site Propiedades.com, points out that Magical Towns is a project that has been very successful from the daily point of view because it has generated a larger floating population and has allowed the consolidation of new real estate trends.
“For example, during the pandemic it was a popular trend to go live, so It is a very profitable option, especially if the investment is outlined from the point of view of tourist housing, in order to capitalize on the benefits it offers. It is like a square that has services of interest that attract visitors. It has tourist attractions, and that, during certain seasons of the year, they have events that increase the number of visitors”, he explains.
He adds that there are many types of magical towns. There are some that are pioneers and have already established themselves, such as Pátzcuaro, Taxco or San Miguel de Allende (which in 2002 was named Magical Town, but six years later this title was removed, upon receiving the distinction, by UNESCO , as a World Heritage City), which have had a very high degree of success.
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