His playground is the street. Each of his videos posted on the networks TikTok or Instagram exceeds one million views. With always the same comments: “we love the good mood you bring! “. And that’s what makes Yanis, the Toulouse influencer better known under the pseudonym of “Superboomj”.
For two and a half years, this Toulousain with “good vibes” has been making people dance in squares, sports halls, the metro or even lecture halls. Armed with his speaker and his eternal smile glued to his lips, he manages in a few moments to embark the most reluctant in his delirium, young and old like this grandpa who rushes in devilish steps to the rhythm of Stay.
Find the right limits
Originally from the Minimes district, like Bigflo & Oli with whom he played the models for their clothing brand, Yanis started to get started about ten years ago with a friend. From the first hacks to special effects, he decided one day to get in touch with people. “I’m pretty shy, especially when it comes to dancing. It was difficult to learn choreographies. But what I did know was that I liked to please people. My goal is to involve, to have a good time,” explains the young man who now travels across France, but also Europe.
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With water pistol battles or disguised as Charlie, he uses humor to approach passers-by. And tries to constantly renew itself to continue to make those who follow it on the networks smile, far from the gloom that has marked the last two years marked by the Covid. “Shooting is always unpredictable, but each time we have different reactions, that’s what appeals to my videos. Like this dad who took a few moments to come and dance with us. I’ve never had any trouble, I always try to find the right limits, ”he assures surrounded by some of his subscribers, always ready to participate in his happenings, without it becoming organized flash mobs.
Holder of a DUT in electrical engineering, Superboumj has long chained temporary jobs to make ends meet. Today, without being Crésus, he manages to make a living from his videos and rubs shoulders with other influencers with whom he has become friends. “I’m my own boss, I live off it but it’s not regular. With my training, I always have an emergency door. Having this security was a condition, because we know that it can be ephemeral, ”recognizes Yanis, his head on his shoulders. And already on the lookout for the next idea to bring smiles to those he meets.