After Netflix, Disney + will soon be advertising. The streaming service will also launch a cheaper subscription next year, where you will occasionally see advertising during films and series. Disney+ also reveals what that will look like in concrete terms.
Four minutes of advertising per hour
The commercials are only four minutes per hour, so these are relatively short commercials that interrupt your movie or series. The service thus takes a smart move by showing less advertising than, for example, the American Peacock, which now shows five minutes of advertising per hour. HBO Max also shows commercials in the US, namely four commercials per hour. Disney+ thus follows roughly the same line.
Family Friendly Commercials
Disney+ will also limit itself to family-friendly advertisements, in order to maintain their image. Advertisements about alcohol or political topics are therefore not allowed, although fortunately you don’t see them very often in the Netherlands. They would also not want to show advertisements from competitors, which is again a logical move.
Not until 2023
At the end of the year, the cheaper advertising subscription will already appear in the US, where several streaming services already contain advertisements. Disney+ will not roll out this strategy in the rest of the world until 2023. An exact date is not yet known.
This fall already advertising on Netflix
Although Disney+ now provides clarity about the commercials, there is still a lot that is unclear at Netflix. How many advertisements will be there is still unknown. It is especially important to realize that this is a cheaper subscription, so you pay less than the current price, but on the other hand you will see advertising. If you stay with your current subscription, you will not see any advertising at all. The price of this cheaper subscription is not yet known, but it will in any case be a lot cheaper than the current subscriptions. The cheaper subscription therefore seems to be a good alternative for people who are less financially fit and therefore take advertising for granted.