Rocio got tired of her life in agencies and decided to start a business in a field that grew in a pandemic: moving planners
According to psychology, moving is a potential stress trigger. The task itself begins long before the packing and unpacking, it begins with a decision to relocate, followed by a search and finally the choice of the future home. For the last section, the pragmatic one, there is Rocio Rivera Villate (37).
The mother of two, graphic designer and English teacher, invented a job. The one that few want to do, and it is inevitable. “’I’m a moving planner’, she tells Infobae. “That is, I organize removals in a personalized way. My service is intended for those people, families who do not want to waste time during this process, so that they can continue with their lives. What others could generate anxiety, not me, “she tells Infobae.
“This is an escort service because it involves various emotions. As much as you move in 100% happy circumstances, something is sure to be left behind. And on the other hand there is the uncertainty of the unknown,” she says. For this reason, she clarifies: “I am not Marie Kondo, the Japanese guru of order, although it is about being organized, that is not the final objective.”
Rocio is in charge of organizing, planning the move of each client
From the North Zone, for a decade she worked in agencies developing as a designer, until the birth of her children. “The routine of working life has always been difficult for me, having bosses, fixed hours, and with the birth of my first child that became even more complex. Gradually I began to imagine my future, but I never thought it would be this.”
Back in 2015, a friend of Rocío received a job offer in Switzerland, and accepted. She “she told me that she was moving, and that she had to disassemble everything to go abroad. She was distraught, and overwhelmed, and I offered to accompany her. Everything turned out amazing,” she explains. “I understood that she had organization, planning and prioritization skills that could be useful to others.”
Shyly he was offering his services of movingplanner, when the concept was not yet known in the country. Today he has work all year round, especially during the high season which is in November and December. “I can say that I am doing well, better than when I was at the agency.”
A glazier after passing through the hands of Rocío
pragmatic intelligence
“Clients contact me when they already have their new house. We make the appointment, I analyze the task (size of the space, amount of furniture, and the necessary packaging material) and based on that I make the service quote. Many times they give me the key (it’s optional), they go to work, and I start. It can take anywhere from a day to a week.”
With extensive experience over these almost five years, Rocío has already developed an efficient method. “Although I don’t have a specific technique, because each home is a world, I know where I have to start and where to end. In general, decorative objects, crockery for special occasions or counter-season clothing are stored first.
Thinking about all the details, he also plans a farewell kit, the one that is saved at the last minute: glasses, plates, some clothes and personal hygiene, and the same for the welcome.
Lego having everything saved, we proceed to the transfer. The entrepreneur works with a moving company, coordinates collection and delivery. Once in the new space, the next stage takes place: “consciously unpacking. An intelligent distribution is thought that adapts to each need ”, she details her. Nothing is ramdomly. With discretion, Rocío folds from the clothes in the closets until she places the food in the refrigerator.
The bond with the clients continues for several days. “Many times they ask me for recommendations from professionals in various fields: painters, plumbers or electricians, sued to get the home ready.”
Rocio takes care of folding and hanging the clothes in the closets of the new home
Not just moving
Rocío is also in charge of accompanying families who have lost a loved one and want to donate or give a new use to their personal belongings. “It is a task that I enjoy doing, and also very required because many times there is pain and sadness. My premise is to respect the times of each one and also the value they assign to these very personal objects.”
During the pandemic, in addition, he had to recondition offices. “With the restrictions, the home office gained ground and many companies shrunk. For that they needed a new arrangement.” Something similar is done in art or mechanical workshops.
“People think I’m obsessive about order, not at all. I promote an orderly life, as we become more efficient, save time and avoid going through the stress of not finding something. That is learned, and incorporated”.
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