Reviving the economy through international tourism is the stated objective of a major promotional campaign launched by the United Kingdom throughout Europe.
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Published on 01/29/2022 07:43
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In two weeks, posters as well as advertisements on the Internet will flourish in France but also in Germany, Italy, the Netherlands and the United States. 12 million euros have been invested by the British government to promote the charms of the quays of Liverpool, the Highlands in Scotland, or the Welsh coasts. Because in two weeks, no more tests or quarantines for doubly vaccinated foreigners: it will be, for them, the end of travel restrictions.
The Minister of Tourism is himself promoting this reopening on social networks. “The message is very clear, we are open to business again, he says in a video on his Twitter account. Whatever the reason for coming here: to see relatives, friends, do business or just discover a world class iconic heritage like Westminster Abbey behind me and much more. You will receive a warm welcome. What are you waiting for? Book this trip!”
The lifting of travel restrictions for fully vaccinated passengers combined with a £10 million international marketing campaign by @VisitBritain sends a clear message: We are open for business and looking forward to welcoming our international guests.https://t.co/RKkBeTf0Ib pic.twitter.com/f2QsNzJmll
— Nigel Huddleston MP #GetBoostedNow (@HuddlestonNigel) January 25, 2022
The country is experiencing an inflation record never reached in 30 years and Brexit is slowing down international trade. Tourism is therefore particularly important for reviving the country’s economic activity. For this, England is betting on a return to normal life thanks to herd immunity and vaccines.
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Two events are particularly highlighted. First, the Commonwealth Games, a sort of mini Olympic Games with 187 nationalities represented, which will take place this summer, from July 28 to August 8, in Birmingham. But above all, the kingdom wants to promote the festivities of the Platinum Jubilee, the celebration of the 70 years of reign of Elizabeth II, from June 2 to 5. The government is counting on the sovereign’s sympathy capital to attract tourists at that time.
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