Archive image of Cartagena (Colombia). Through a guide, Colombia seeks to promote cultural tourism in the country. Photo: SPAIN EUROPE MADRID ECONOMY PROCOLOMBIA
Within the framework of the start of the International Tourism Fair (Fitur) 2022, which takes place in Madrid, Spain, ProColombia and the Caro y Cuervo Institute launched the first illustrative guide to cultural tourism so that professionals in the sector can appropriate the wealth of Colombia and subsequently contribute to promoting it.
Titled ‘COcrear, COnectar, CONserve: Illustrated Manual for Culture Tourism Guides’, the new tool was presented at the Cervantes Institute in Madrid, in the presence of the Minister of Commerce, Industry and Tourism, María Ximena Lombana; the Colombian Consul General in Madrid, Gloria María Borrero; the president of ProColombia, Flavia Santoro; and representatives of other associations in the sector.
”We had good reason to adopt these three concepts. COcreate, because we seek to include all the actors in the tourism chain to generate and strengthen links, exchange knowledge and jointly highlight our cultural diversity; Connect, because in this process of creating joint experiences a close bond is generated between the guide and the traveler; between the national and the foreigner; And CONSERVE because having created and connected culture, we decided to admire it, live it and protect it”, explained the president of ProColombia.
The 300-page guide is divided into the six tourist regions of Colombia, in which, in addition to finding illustrations of each of these areas, workers in the sector and all Colombians in general, will find files on the main tourist attractions from each region.
Among them, ProColombia highlighted that the guides and other citizens will be able to find the nine material heritages of Colombia; its nine intangible cultural heritages; the three creative cities of music, and the three creative cities of gastronomy in the country.
In addition, as multimedia support for the book, a series of podcasts were also developed where all the information related to the manual is expanded.
“Culture is the fabric of society and what better than having a guide like this book to give visitors much deeper tourist experiences that really connect them with the destination and its inhabitants, leaving an important legacy of development”Santoro stated.
ProColombia also recalled that this new manual is a continuation of ‘CONtemplate, COnprender, CONserve: Illustrated Manual for Nature Tourism Guides in Colombia’, which was released during the Madrid Book Fair 2021.
If you want to access the cultural tourism guide in its digital format, you can go to the page https://colombia.travel/guiacultura/.
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Regarding its participation in Fitur, ProColombia reported that, as part of its commitment to promote tourism in the country, during its space at the Fair, which will take place from January 19 to 23, it will be presented in Madrid with its strategy called ‘Six Enchanting Regions.’
As reported by ProColombia, its stand will have giant screens where some of the country’s emblematic destinations will be projected. In addition, attendees will be able to interact with these screens through QR codes, with which they will be able to enjoy the various genres of Colombian music, and even learn salsa steps.
“Fitur will be the ideal setting to present to a wide audience, both professional and final, the wonders that our country has for travelers in the segments of vacation tourism and the meeting industry of the Greater Caribbean, the Pacific, the Western Andes, the Eastern Andes, the Massif and the Amazon-Orinoquía. It will also be the opportunity to show what has been achieved with the tourism reactivation plan, since the numbers already show that the world continues to trust and bet on our destinations,” said the president of ProColombia.
According to the entity, in total, the national stand will have a delegation of 40 companies, made up of “tour operators, accommodation establishments, regional entities for tourism promotion,” in addition to the airline Avianca.
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