It is that time again. Biggest purchase since Bethesda (almost 10 times bigger). Microsoft buys Activision Blizzard. What the…
I looked at the message in disbelief: Microsoft is buying Activision Blizzard. That’s no small developer. They are responsible for franchises such as Call of Duty, Warcraft, Candy Crush, Tony Hawk, Diablo, Overwatch, Spyro, Hearthstone, Guitar Hero, Crash Bandicoot, StarCraft and more. This also means that many studios now also belong to Microsoft, including Activision Publishing, Blizzard Entertainment, Beenox, Demonware, Digital Legends, High Moon Studios, Infinity Ward, King, Major League Gaming, Radical Entertainment, Raven Software , Sledgehammer Games, Toys for Bob, Treyarch and more teams.
This huge step is of course part of conquering the gaming market with the Xbox Game Pass which today has 25 million subscribers. That’s about $250 to $300 million a month in Microsoft’s drawer. That’s not wrong! Especially not when you think about the long term.
It’s like we’re watching Disney buy up the entire market and operate as a monopolist. Years ago, Microsoft set a vision to make gaming accessible to everyone and to build the largest possible platform with the Xbox Game Pass. This vision is being realized step by step, with increasingly larger players making a deal with the giant. It is of course one big party for the Xbox gamer, because he will undoubtedly get more choice in the Xbox Game Pass and that saves a lot of money on an annual basis.
In any case, the year 2022 is off to a good start for Xbox! Oh, before I forget. It concerned an acquisition of 68.7 billion dollars (about 60.4 billion euros). Do you remember how much Bethesda cost? 7.5 billion dollars. Let that sink in.