Campaigns by David Barguil and Sandra Ortiz.
The only difference in the campaign slogan of presidential candidate David Barguil and senator and former candidate Sandra Ortiz, of the Alianza Verde party, is the font of the letter. Both assure that they go “straight ahead and without fear” to the elections under the same slogan.
The senator, who aspired to the presidency until the Green party gave up having its own candidate, decided to aspire again for her seat in Congress and as a campaign she defined the slogan “Head on and without fear.” She maintains that she has used it on billboards since December 15, but it appears on her social networks as of January 5.
On the contrary, David Barguil appeared in a video on January 11 in which he assured that he was starting his campaign “From the front and without fear” to the Presidency of the Republic. The Conservative party candidate made the announcement with a video in which he appears on board a motorcycle, which has not been far from the controversy for not wearing a helmet.
Ortiz assures that it is a plagiarism or a lack of creativity and hopes that Barguil will withdraw or change the slogan because she used it first. If he fails to do so, he affirms that there could be a confrontation, even a judicial one.
“It is a lack of respect and creativity on the part of Dr. Barguil and especially if one takes into account that we are talking about a presidential candidate, that is why I demand that he review what is happening in his work team, because it is not good for him to be copying strategies of a campaign to the Senate ”, affirmed Ortiz in dialogue with the newspaper of his department, Boyacá 7 Días.
Likewise, he publicly asked him to “withdraw the slogan of his campaign that is the same as mine. If they copy a slogan, what can we expect from the governing candidate?
The Senate candidate for Boyacá affirmed that she hopes that in the next few days Barguil will withdraw that slogan from her campaign, otherwise she does not rule out taking legal action. Although she does not want to fight him, she told Semana magazine, she is willing to enforce her team’s work.
Ortiz maintains that with his advisers they thought for weeks how to build the campaign message, with various proposals and finally defined this one that was copied. In addition, he would have already invested money in advertising.
The Barguil team told Noticias RCN that it was a “creative coincidence”, but they are not proposing to withdraw their advertising pieces or the message for the time being. They envision the campaign “evolving” so they could use other messages in the future.
It is not the first time that a similar controversy has occurred in which the protagonist is the Conservative party. At the start of the campaign in October, the La U party accused the movement led by Ómar Yepes of plagiarizing the slogan “Listen to change”, which also turned out to be the image of both parties ahead of the 2022 elections.
Dilian Francisca Toro asked the party to change the slogan because she assured that her party, La U, had used it for several days before it appeared in the Conservador images. However, the former governor of Valle is part of the same coalition as Barguil, in the Team for Colombia.
Barguil had also already been involved in a similar controversy on November 25, when, on the occasion of the International Day for the Elimination of Violence against Women, he published on his social networks some photographs of several political women in the country, edited digitally with blows to the face.
The images were similar to the campaign of the Italian activist Alexandro Palombo, who had launched a similar campaign in early 2021, in which he used photographs of world leaders such as Angela Merkel, Hilary Clinton or Michelle Obama in the same format used by Barguil, although with a different motto.
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