(Credit: Renault press)
Towards the end of 2021, an extremely challenging year concludes. Different industries in Argentina had to face various challenges in the midst of a complex healthcare context. In this sense, the automotive sector was able to cope with the difficult situation and sets new objectives and strategies for a renewed 2022 with goals in e-commerce, national vehicles and a greater commitment to sustainability.
In relation, Hernán Bardi, director of Public Affairs, Communication and Sustainability of Renault Argentina, explained in “Infobae Talks: Argentina 2022”: “At Renault, what we have done this year is to greatly enhance the manufacture of national vehicles. We will start 2022 with a greater supply of national vehicles, and in fact, the forecast is that 90% of the vehicles we sell in Argentina will be produced at our Santa Isabel plant in Córdoba ”.
In the last two years, the automotive industry is going through not only the challenges of the sector, but also the pandemic and a global crisis of electronic components that stress the logistics and production system. “We are closing 2021 with some limitations in terms of sales volumes because we all know certain restrictions regarding the importation of vehicles,” said the referent. Little by little, Renault manages to overcome these complexities thanks to the commitment of its entire team.
In the country, the firm produces six silhouettes, which, according to Bardi, “allow it to cover a series of market segments, and therefore, achieve a good volume of sales next year.” In addition, the company presented the launch of the New Renault Duster, a vehicle that was completely renovated but without losing its essence.
An official spare parts and accessories store with an extensive online catalog
In addition, in April Renault opened its official spare parts and accessories store in Mercado Libre. Through the store, the firm offers a wide online catalog of 100% original parts, with more than 10,000 references available, each one with the Renault guarantee seal.
(Credit: Renault press)
“We had a very important launch this year in what is ecommerce because we are selling a large quantity of our spare parts and accessories catalog through Mercado Libre. The next step, for which we are working very hard, is the direct sale of vehicles through e-commerce ”, confirmed the manager.
“Renaulution”, the new strategic plan with the objective of generating value
An important axis that Renault Group developed at a global level is the new strategic plan “Renaulution”. The main objective of the project is to turn the group’s strategy from volume to value generation. A proposal that aims to develop profitability focused on customer satisfaction and sustainable growth.
“’Renaulution’ is an ambitious plan and at the same time a super clear roadmap that was established by the CEO of Renault. It has stages, the first is called resurrection that goes from 2020 to 2023 that has a focus on profitability and money generation. Then comes the renewal, which is the second stage that runs until 2025, where there will be a huge change in terms of the line of all our products, ”explained Bardi.
Hernán Bardi, Director of Public Affairs, Communication and Sustainability of Renault Argentina, in “Infobae Talks: Argentina 2022”
Gradually, the firm seeks to become a technology, data and energy company in the long term. This also implies that little by little new investment cycles will be defined for the next platforms, both for Argentina and for America.
Finally, Renault seals a strong commitment to sustainability through micromobility initiatives, such as the launch of its line of electric skateboards and, soon, bicycles; at the same time that it consolidates its lines of hybrid and electric vehicles. Likewise, it celebrates its 10 years of sustainability management by presenting its sixth Sustainability Report.
A complex year that poses different challenges in the automotive industry and opens the doors to new strategies that generate value to achieve a renewed 2022.