He built his public success on his television notoriety. However, the now presidential candidate of 2022, Eric Zemmour, never stops crossing swords with his former colleagues. Regularly castigated by his peers, he is the object of almost disproportionate media attention, between attraction and repulsion.
“Even before he officially declared his candidacy, he was considered, by the CSA, as an actor in the national political debate since his speaking time began to be counted”, recalls Alexis Greyhound, historian of the press and the media, and author of the book Jupiter and Mercury, the presidential power vis-à-vis the press. A decision that has helped, according to the researcher, to legitimize the attention that certain media were already paying him.
Media and pre-campaign agenda
Eager to master the media agenda like any politician, he also knows its inner workings. Unlike Emmanuel Macron who showed, from the start of his mandate, a desire to keep journalists at bay, Eric Zemmour seems to want, on the contrary, to occupy the media space bordering on indigestion. And this despite an undisguised disenchantment with certain journalistic practices that he considers “low”. “Controlling the media agenda in the age of social networks is difficult to hold on to for a long time,” said the historian.
Raised to the skies by an extreme right-wing media echoed by his speech, Eric Zemmour will now have to succeed in the feat of going beyond his support. “We still see, despite everything, the limits of his speech which forces him to be in the permanent bidding to continue to attract the media”, concludes Alexis Lévrier. A tactic that could risk suffocation in the long term.