The concept of “do-it-yourself” (“do it yourself”), a trend observed in recent years among adults, also appeals to teens, who are embarking on the design of handmade jewelry. Maurine, 14, makes pearl necklaces and bracelets for her and her friends: “I go to Pinterest to find inspiration and then I do my own thing,” she says.
Used to doing manual work with her mother, the schoolgirl got down to it during the first confinement. Julie, 17, has already filled an entire chest with her creations: colorful pearl necklaces and pendants, for girls or boys.
“When I showed them to my girlfriends, they all said, ‘I want some!’ So, I made it for them, but also for my friends and my family, says the high school student, a fan of fashion. It’s a relaxing activity: you can do something else at the same time, listen to music, watch a series or just think. “
Fashion relaunched by designers
If teens ’craze for handmade jewelry isn’t new, fashion seems to have been launched this time around by the designers themselves. After the first confinement, the Italian house Bottega Veneta offered a necklace of pearls reproducing small daisies. “The kind of necklace you learn to make at the age of 8 but which costs around € 1,200,” says Saveria Mendella, a doctoral student at the School of Advanced Studies in the Social Sciences.
Surprised by the approach, the young researcher went to check on the used sales site Vinted if people were taking the opportunity to sell vintage necklaces. But above all, she found “accounts of young girls who offered to make similar ones to measure”.
→ TREND. Adolescent girls organized thanks to their “bullet journal”
The phenomenon seemed very revealing to her at the time: “These ultra-connected young people understood the ironic codes that there are sometimes in fashion,” she analyzes. Rather than being in pure criticism, they more or less integrate its functioning, which consists in taking the ordinary in order to make it extraordinary. “
In our opinion
That young people are playing with the marketing strategies of the fashion industry to reclaim what is part of the creative hobby is rather gratifying. Especially since this activity is inexpensive and oriented towards others. Creating jewelry with your own hands is a way of getting into the real world, even though you often look for inspiration on the screens.