Motf, the clothing line premium de Shein, incorporates new raw materials for its growing list of fans. Cashmere, or cashmere, and wool, merino or angora, are the options that join a list of stars that already included mulberry silk, bamboo fiber or the sustainable yarns of the Tencel brand. The catalog of natural textiles increases, but this time it is oriented to the mild days that precede the imminent descent to zero in the thermometers.
The new collection has been presented on social networks, own and of influencers friends, a common strategy in Shein. The objective of this digital sales company is to occupy a stellar space in the wardrobes of its users to satisfy their daily needs when choosing an outfit coordinated with their lifestyle.
Height point
With the cold, the wardrobes are renewed. A dynamic that is repeated year after year. Among the outerwear, the items that most resolve in everyday attire are those made of knitwear, especially those made with noble materials such as cashmere. This textile, in addition to being warm, provides comfort and lightness.
The laborious process of treating the hair of the Kashmir sheep, native to the Himalayas, makes cashmere a rare commodity.
From the designer Coco Chanel to the supermodel Claudia Schiffer, who has confessed several times to keeping a sweater from her father, there are many faithful to clothes produced with one hundred percent cashmere. The fashion industry has fallen at the feet of the Kashmir goat, native to the Himalayas, well known for its wool. In the molting season, the specimens are manually brushed one by one, in order to obtain the finest hair; two of these ruminants are required for a single sweater. This laborious process is what makes cashmere a rare commodity. And in the face of demand, it becomes a valued asset, almost a luxury object.
It is soft gold, As it is known, it has qualities appreciated for winter: fine texture as well as resistant (a garment can last for years with good care, as Schiffer’s anecdote shows), soft and, above all, the privilege of being a good insulator thermal without losing elegance. The weight of its yarn is barely a fifth of any other wool, and it is 16 times thinner than human hair, characteristics that are very difficult to find in synthetic or technological fibers. That is why every good wardrobe is not complete if it does not include a garment of this exquisite material.
The weight of cashmere yarn is barely a fifth of any other wool, and it is 16 times thinner than human hair, characteristics that are very difficult to find in synthetic or technological fibers.
The three ‘c’s
Warm, chic and comfortable are the values that stand out in Motf’s cashmere and wool collection, made up of garments that range from basics such as t-shirts, sweaters, berets, gloves and scarves, to pieces keys. That is, dresses, pants and cardigans. Everything in various styles, but with timeless cuts and soft colors to make the combinations with the wardrobe simple.
Since his birth, Shein has shown that there is no design that can resist him. But the Motf line focuses only on high-quality, built-to-last parts. With this new adventure on point, clothing will be perceived as a second skin. The new fabrics are hypoallergenic, airy and, lacking wrinkles, it is not necessary to reserve time for the iron.
This new series is aimed at all fans of the brand, regardless of their age, style or budget. High neck garments, round, oversize, fitted, with or without buttons, striped or monochrome. Options accessible to any user, who will be able to choose from the range of clothing compositions: one hundred percent cashmere, a mix of cashmere and wool or wool and cotton.
Effortless elegance
The street fashion revolution broke out from home, from the comfort of being at home. Today one can dress comfortably without receiving any kind of criticism. The current style resides in the comfort of the fabrics. And in the winter seasons that pleasant sensation is added to the touch. For this reason, knitwear has earned its place on the most important fashion catwalks in the world with renowned designers who endorse it.
You can go for a complete outfit with the same texture in a single shade. Or prefer two-piece sets of colors that contrast or complement each other. Or, also, mix fabrics and materials, such as a wide cashmere sweater in a brown tone with a black leather skirt. Afterwards, the accessories are in charge of putting the finishing touch to each combination.
High neck, round, oversized, fitted, with or without buttons, striped or monochrome garments.
Motf’s cashmere and wool collection is a safe bet for this season. In the networks, influencers Supporters of Shein show off these items, each wearing them in their own style, which shows the versatility of the pieces. Each degree that falls on the thermometer will be an excuse to wear cashmere, perfect to warm ourselves on every occasion and in line with what fashion dictates.
